First Impression


HEIDI GOVERMAN: The First Impression: Your Website

Tuesday, May 7th. 12:45pm – 2:30pm

Your website is the center of your brand, the public face of your business, so paying attention to your end user’s experience is imperative.  As we all know: you never get a second chance to make a first impression.

In this event creative buyers will walk through several photographer’s websites and email promos and give at-a-glance evaluations. They will discuss their first impressions including overall design, user interface, navigation and responsiveness. They will offer their feedback and suggestions to benefit photographers when structuring or enhancing sites to optimize use, practicality, impact and consistency.

The first 15 photographers to submit their site URL will have the opportunity for evaluation.  But ALL attendees will benefit from this inside look at what happens during that crucial and critical site visit. This information will be invaluable for all.

Panel will include GAP & Old Navy Senior Photo Producer Ken Zane and Art Producer Suzee Barrabee, moderated by Workbook West Coast Rep, Heidi Goverman.

To be considered for site evaluation at this event please contact:

Price: $65



Suzee Barrabee is a freelance art producer. She spent the majority of her career at Goodby Silverstein & Partners. There, she worked on every major brand that passed through the agency doors – Polaroid, Adobe, Elizabeth Arden Fragrances, Nike, NBA, Saturn, Comcast, Princess Cruise Line and Chevrolet – to name a few. She is now a freelance Art and Print Producer and has been fortunate to work at Facebook, Salesforce, Heat, Gyro, Camp + King, BSSP and GS&P.

Kenneth Zane is a Senior Photo Producer at the GAP & Old Navy. Before this, he was a Sr.Producer at Leo Burnett advertising agency in Chicago. Ken began his career in New York as an Art Buyer for Palio Communications, followed by work for DRAFTFCB, and Digitas. Some of his many accounts have included: Motorola, MilkPep, GSK, Pfizer , Astra Zeneca, KMART, SC Johnson, Hampton Inn, Nestle, Kraft, Boeing, Dow, UCB, and Olay—running the gamut from consumer to health care. Currently he is working with such clients as Coca-Cola, McDonalds, Miller-Coors,3M and P & G. Zane has cultivated turning this diverse experience into indispensable assets. Passionate about photography and art since childhood, he loves and thrives on the visual discovery of both new and seasoned talent.

Heidi Goverman spends her days supporting commercial artists. As the West Coast Rep for The Workbook Heidi produces exclusive events, helps with resources and marketing strategies to empower her clients to set themselves apart every day. Before joining Workbook, Heidi spent five years as the Executive Director for APA Los Angeles, a national non-profit photography organization, where she found her true passion in supporting artists and their businesses. She created and produced events with a wide range of topics including; marketing, business savvy, portfolio reviews and their very successful annual photography exhibition.

Heidi’s super power is talking. This means, to her at least, that she must be a good listener who likes to solve problems.