Connect 2019: The Palm Springs Photo Festival | HEIDI GOVERMAN: STANDING OUT IN A SATURATED MARKET: The Power of Connecting

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HEIDI GOVERMAN: STANDING OUT IN A SATURATED MARKET: The Power of Connecting

Wednesday, May 8th. 12:45pm – 2:30pm

It is an age-old question in this industry; How do I stand out to creative buyers to get my work seen, recognized and ultimately get hired? Though delivery avenues have changed over the decades the question remains… this panel will discuss the effectiveness of your basic marketing plans ie email, direct mail and internet exposure but also delve into what more can you do.

What is the next level to stand out and make the connections you need? From social media to your crucial in person interactions this panel will engage in a lively discussion about your next steps to help you maximize your digital energies and in-person interactions with creative buyers. This seminar will run a full two-hours and include a panel of creative buyers moderated by Heidi Goverman West Coast Rep at Workbook. You won’t want to miss this if you’re a commercial photographer and are looking for the information you need to promote your work and build your career.

Panelists will include Brian Gibson, Senior Art Director at Team One Advertising; Ron Beinner, Contributing Photography Producer at Vanity Fair magazine; Anna Dickson, Visual lead for the Content and Community team at Google and others.

Price: $65

REGISTER NOW

BIOGRAPHY

Heidi Goverman spends her days supporting commercial artists. As the West Coast Rep for The Workbook Heidi produces exclusive events, helps with resources and marketing strategies to empower her clients to set themselves apart every day. Before joining Workbook, Heidi spent five years as the Executive Director for APA Los Angeles, a national non-profit photography organization, where she found her true passion in supporting artists and their businesses. She created and produced events with a wide range of topics including; marketing, business savvy, portfolio reviews and their very successful annual photography exhibition.

Heidi’s super power is talking. This means, to her at least, that she must be a good listener who likes to solve problems.