HEIDI GOVERMAN: STANDING OUT IN A SATURATED MARKET: The Power of Connecting
Wednesday, May 8th. 12:45pm – 2:30pm
It is an age-old question in this industry; How do I stand out to creative buyers to get my work seen, recognized and ultimately get hired? Though delivery avenues have changed over the decades the question remains… this panel will discuss the effectiveness of your basic marketing plans ie email, direct mail and internet exposure but also delve into what more can you do.
Heidi Goverman spends her days supporting commercial artists. As the West Coast Rep for The Workbook Heidi produces exclusive events, helps with resources and marketing strategies to empower her clients to set themselves apart every day. Before joining Workbook, Heidi spent five years as the Executive Director for APA Los Angeles, a national non-profit photography organization, where she found her true passion in supporting artists and their businesses. She created and produced events with a wide range of topics including; marketing, business savvy, portfolio reviews and their very successful annual photography exhibition.